Steeped in an established tradition of the finest finishes and colour coatings since 1989, Midas Earthcote has now produced a retail destination brand with the same unchanging, proven principles. As part of its strategic re-alignment, Kansai have released Midas Earthcote as an exclusive channel to market allowing them to now pursue their own retail path, independently. Hence the newly named Paintsmiths personifies the core values of Midas' innovative, solution-based products and service distinction and Earthcote's range of luxury finishes, extending this into a must-have, affordable and accessible product range, available in a uniquely engaging retail space.

As long-standing paint merchants with a lifetime of collective knowledge from the leading paint experts Midas, Earthcote and Kansai Plascon, and with roots deep in the trade and customer experience, Paintsmiths are delighted to now offer an innovative, consumer-friendly, retail destination which addresses all your quality, price, service and convenience coating needs in a series of bespoke, solution-based stores.

Treating our new retail spaces as a place for the local community to find practical, trusted and affordable home solutions, Paintsmiths stores challenge the norm of your typical paint and hardware outlet on every level: here the point of departure is a trusted communal space that stocks less of everything but more of a higher quality something - aspirational affordability offered with a sincere service initiative wrapped in a fresh and light physical environment complementing our new product offering.

Together Midas and Earthcote have been able to fine-tune customer service excellence and focus on new product development, which are the same exacting values and standards you will find now entrenched in the Paintsmiths brand.

Paintsmiths now builds on this deep experience and history of proven product innovation and customer service to both the trade and retail customer, and are excited about delivering the highest quality, most versatile offering in an accessible, user-friendly retail environment underpinned by two leading paint brands, Midas and Earthcote: bringing you a century-old tradition of trust, service excellence and continued product innovation at affordable prices.

Welcome home to Paintsmiths.

1998 Midas Paints Pty Ltd was launched as a new paint manufacturer: being made up of a selection of ex directors and staff from Vadek
1989 An association was formed with independent retail outlets, including Classcote in Wynberg and The Paint Spot in Cape Town
1997 Midas took on board, the Earthcote brand
1999 A franchise model was formed with the sale of the majority shares to minority shareholders
2000 The independent businesses were aligned into the broader franchise model
2001 The Midas Earthcote brand expanded throughout South Africa
2006 Midas Paints Pty Ltd was sold to the Barloworld Group
2008 Barloworld Coatings was unbundled, and Freeworld Coatings was established
2012 Freeworld Coatings was taken over by the Kansai Paint Co from Japan
2014 Kansai Paint Co released Midas Earthcote as an exclusive channel to the decorative paint market in South Africa
  The Paintsmiths Buying Group was launched